fields (sneaker and lifestyle brand)
september 2024 - may 2025
As the lead content producer for Fields, I was responsible for creating high-quality photo and video content that aligned with the brand’s identity and marketing objectives. Working within a small, dynamic team, I developed engaging visuals for Fields’ website, digital and print advertising, and social media platforms, including TikTok, Instagram, and LinkedIn.
My role encompassed the full production process—from conceptualizing creative ideas and organizing shoots with products and models to executing high-quality photography and videography. Additionally, I handled post-production, ensuring all content met brand standards and was optimized for various platforms. I also managed content scheduling and publishing on TikTok and Instagram to enhance audience engagement and brand visibility.
fields tiktok account managed by me
Tiktok reach & engagement improved by over 300%
instagram reels produced and posted on fields account
applied marketing models & frameworks
In this section, I showcase the strategic marketing models and tools I applied during various projects. These frameworks supported my decision-making, structured my analysis, and helped align creative content with broader business goals. Models such as SWOT analysis, the Confrontation Matrix, and the SFA Matrix were used to evaluate market conditions, identify strategic priorities, and justify recommendations based on feasibility, suitability, and acceptability.
european influencers academy (eia)
march - november 2022
As part of a four-person social media team at the European Influencers Academy, I played a key role in creating engaging content for the brand’s digital presence. My responsibilities included conceptualizing creative ideas, producing and editing high-quality video and photo content, and managing content distribution across TikTok and Instagram.
Through strategic content creation and platform optimization, our posts reached up to 4,500 accounts on Instagram, contributing to increased audience engagement and brand visibility.
"study start week" nhl stenden
august 2022
As part of a four-person social media team for Study Start Week at NHL Stenden University, I managed the Creative Business social media presence on Instagram and Facebook. My role involved capturing dynamic photo and video content from the week’s events and curating engaging posts, Instagram Reels, and stories to enhance student engagement.
Our content successfully reached 4,000 accounts, increasing visibility and interaction across platforms.
sixth dimension (streetwear & events)
2022
I contributed to the brand’s Instagram content strategy by filming and editing engaging video content. This included producing a promotional Reel for an upcoming event and repurposing existing footage into fresh, high-impact Reels to enhance audience engagement and brand visibility.
